Edu Uribesalgo, Director of Innovation and Sustainability of Ternua Group and Co- Founder of the Ternua brand. The brand for those who go out, travel, search and find...for those who connect with nature and choose to launch a message to protect the world. A brand of outdoor clothing that was inspired by the adventurous spirit of the Basque whalers of the 16th century and was created with the purpose of giving back to the planet what the planet has given us. Today, Ternua is an innovative brand in its entire production process, an example to follow for one of the industries that needs it most.