For me, Blue Storydoing is the natural evolution of Green Storydoing: moving from telling sustainability to living it — but this time, focused on the oceans. It comes from an urgency: to connect real projects of the Blue Economy with tangible stories that can inspire, engage and activate communities. There’s a whole wave of ocean innovation happening, but it remains invisible. Blue Storydoing wants to change that.

Green Storydoing marked a turning point in how we communicated sustainability, with a narrative that was credible, aspirational, and data-driven. Now is the moment to introduce a new framework to transform ocean innovation into lived experiences that inspire and mobilize society.

The Ocean Connections is a content platform designed to amplify those blue actions. A space where projects that regenerate, clean, or transform the sea find a voice, visibility, and credibility. It’s not just communication: it’s a bridge between action, storytelling, community, and the blue economy.

It’s a platform that unites science and narrative. We want to build a space where actions become living stories.

We created Green Storydoing to turn promises into action — because without actions, there are no stories. We learned that without transparency and real backing, words lose their power.

Applied to the ocean, it’s the same: every story must be built on verifiable actions, real collaborations — with recognized institutions — and a clear message that moves people. In short, it’s moving from storytelling to storydoing.

The biggest challenge is ignorance: very few people see what happens beneath the surface, and when they do, it often comes in the form of very technical and complex narratives. But that’s also the opportunity: bringing those stories to the surface can inspire, mobilize, and accelerate change. When people “see, understand, and connect” with action, they become participants and ambassadors of change.

We’ve spent years talking about sustainability from land, but the planet is 70% ocean. Life is there too, and in that blue lies the future of humanity.

Another key factor is the economic potential of the ocean. According to WWF, if the ocean were a country, it would be the seventh-largest economy in the world. And all of this is happening while we remain unaware of what’s going on just a few kilometers off our coasts.

The ocean plays a fundamental role in defending against climate change and in sustaining all life on Earth. But the impact goes beyond the environment: we’re also talking about social and economic transformation.

True sustainability requires narrative, community, and action. Blue Storydoing brings all that together: credibility, visibility, engagement, and sustainability — the four pillars that allow real projects to scale.

I’ve lived the sea all my life. I’m a surfer, and for me the ocean is both a source of inspiration and a voice that needs to be heard. My commitment came from that connection: no two waves are the same, and every initiative that changes the ocean deserves to be told, lived, and shared.

All kinds: from startups cleaning microplastics or developing recycled materials, to regenerative fishing initiatives, National Geographic scientists, foundations that reconnect children with autism through surfing, renewable marine energy, responsible blue tourism, NBA players who want to protect the ocean, Michelin-star chefs, movements aiming to change industries, musicians working to protect the Mediterranean (the most polluted sea in the world), or regenerative coastal communities.

If they project real action from the ocean, they fit here. And we help them tell their stories through Blue Storydoing.

This narrative is a collective call: without blue, there is no green. If we want a sustainable future, we must connect with the oceans, amplify their stories, and live sustainability from the sea.

The Ocean Connections is the place where those actions become a movement.